HYD Fashion Face Off 2011 | Bailey Agustin Dava

See previous post HERE to know more about Bailey Agustin Dava and the other finalists for Hot Young Designer's Fashion Face Off 2011. 

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HYD Fashion Face Off 2011 | MARC BLANCO

See previous post HERE to know more about Marc Blanco and the other finalists for Hot Young Designer's Fashion Face Off 2011. 

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HYD Fashion Face Off 2011 | JACKIE ABUEG

See previous post HERE to know more about Jackie Abueg and the other finalists for Hot Young Designer's Fashion Face Off 2011. 

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HYD | GET TO KNOW THE FINALISTS FOR THE FASHION FACE OFF 2011

The Hot Young Designers Marketing Company (HYD) is local partnership started by Ginger Arboleda and Sharon Teng. Their main advocacy is to discover new, young and talented Filipino designers yearly, equip them with the necessary business skills, and present them with an opportunity to start their own collections. This opportunity is a challenge called Fashion Face Off.

HYD’s Fashion Face Off 2011 is a nine month long competition, where five selected designers with diverse fashion backgrounds and various styles will be given a budget to create ready-to-wear pieces. At the end of nine months, the designer with the most earnings wins the competition. “We see that individuals now search for their own styles that represent who they are as a person, and we wanted the market to have a choice on what clothes to purchase by giving them various styles and designer creations in just one online eCommerce site. We are all looking forward to the creations of the chosen designers,” said Ginger Arboleda, the General Manager of Hot Young Designers Marketing Company.

All aspiring designers had to undergo a screening interview, where they had to show their past works and had to come up with RTW designs that would impress the panel of judges. The screening was done at Le Bistro Vert, one of the Major Sponsors of HYD’s Fashion Face Off 2011. The designer contestants who made the cut were:

Bailey Dava is an independent candidate. She has her own swimwear line called Baileylicious, which graced the pages of local magazines and online sites. She now wants to explore making ready-to-wear clothes. She believes that designer fashion should be available to everyone. She wants to create a collection that may be worn by any woman, may she be a housewife, college girl, young professional, a model or a socialite. She will be creating a line that is not only wearable on the runway or on print ads, but it should be something that can turn heads on the streets, as well. Her pieces will be available to various body types, from women who have boyish frames, pear-shaped bodies, or voluptuous figures. She believes that designer clothes should be accessible to women from every race, nationality or color.

Jackie Abueg is a graduate from De La Salle - College of Saint Benilde and took designer fashion workshops at the Asian Institute of Fashion, under the guidance of Lulu Tan-Gan. She also worked as an intern for Patrice Ramos-Diaz. She believes a woman can bring out her beauty through simplicity. For every design that she makes, she keeps in mind the principle of timelessness while maintaining traditional aesthetics.  Jackie believes that comfort plays a huge role in tropical living. Through the ingenious use of prints, she creates pieces that reflect her personality.  Jackie also believes in breaking the barriers of daywear and evening wear. Fashion is more than just what to wear and when. It embodies culture, character, and commitment. It is a tool for expression, and an outlet of creativity. Without fashion, our world would be very dull, cultures would be less unique, and people would have less room for self-expression.

Klart Lim is an Ateneo graduate who took fashion courses in The Fashion Institute of Design and Merchandising in Los Angeles. She was also an intern at Anna Sui in the US. Although, she just launched her KMBRLY brand a few weeks ago, she joined HYD Fashion Face Off to gain more knowledge and to get to create more styles and designs. For her style, she likes to give her collections a fun and sophisticated vibe.  Her pieces are colorful, fun, balanced, and comfortable. Klart would want to design for those women with the goal of empowering them and enhancing their natural beauty, by creating pieces that make them feel confident, happy and secure. She believes that choosing the right fabrics and finding the right colors will help create ideal attire. A balance between weight and texture is essential in making things work. Above all, Klart believes that highlighting individuality is important. Clothes should be able to reflect a person's individuality.

Marc Blanco took up fashion courses at the Fashion Institute of the Philippines. His personal style is a style that is free from the constraints of pre-conceived notions and formats. It signifies freedom --- freedom that is popular among innovators and trendsetters. It will be enjoyed by everyone who loves irreverence in fashion that resonates across a multi-generational and dual-gender audience whose individuality and inner confidence shines on the outside. His style is sexy, smart and dynamic. Marc is a charismatic person, with an inner confidence and a lovely attitude. Marc’s pieces represent contemporary rock --- sensual, chic, and strong. It’s exudes a balance between masculinity and femininity.

Renan Pacson's personal style is recognized by fluidity and a natural movement. He merges comfort with versatility. When asked about his fashion philosophy, Renan drives inspiration from Mother Nature. His mission is to dress people in such a way that they fit harmoniously with nature. Renan mentions that his philosophy is not just a poetic line. It enhances a deeper belief in creativity, imagination and art, which is a gift and hence, needs to be utilized. His design influences are expressed in the complex mixture of arts, mathematics and geometry that form the anatomical construction of his clothes. Variations are endless and therefore, he aims to explore this art of defining and tailoring, continuously searching for those rare combinations that really work. He believes that everyone is entitled to some form of luxury, but luxury for him does not mean spending huge amounts of money for an item. Renan defines luxury as something sensual, and this can come from wearing a perfect-fitting cotton t-shirt to a figure-flattering denim jeans. For him, luxury is that fleeting feeling that gives you extreme comfort and confidence and it gives you empowerment and inner glow. He wants luxury to be accessible to everyone.

The fashion collections of these designer contestants will be available for purchase on the 1^st of October at the HYD Online Shop (hotyoungdesigners.com). Co-presenter for the Fashion Face Off 2011 is Yabang Pinoy. Major Sponsors are Giordano, Ever Bilena, Le Bistro Vert, HD Make Up Studio and Academy, Suesh, DragonPay and Xend. Minor Sponsors are Evita Peroni and Glagla.

For more updates on the Fashion Face Off 2011 and the designer contestants, please visit HYD's TUMBLR or MULTIPLY site. You can also follow their facebook page and twitter account. For sponsorship inquiries, please contact hotyoungdesigners@gmail.com.

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HYD | FASHION FACE OFF 2011 DESIGNER CONTESTANTS

CONGRATULATIONS to the aspiring designers who got through the screening for Hot Young Designers' Fashion Face Off 2011!

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HYD | FASHION FACE OFF 2011 2ND SCREENING

Fill up the application form and submit it to 

hotyoungdesigners@gmail.com

| APPLICATION FORMS HERE! |

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HYD | FASHION FACE OFF 2011

 MECHANICS FOR THE FASHION FACE OFF 2011

This will be a competition among five representatives of highly acclaimed fashion schools in Manila. The five contestants chosen will be among many of those aspiring RTW fashion designers in the industry. The HYD Fashion Face Off challenge 2011 will be a 9 month long challenge where, if chosen, you will have to show off your skills as a designer of ready-to-wear clothing. There will be 3 quarters:

1. First Quarter: October – December 2011
2. Second Quarter: January – March 2012
3. Third Quarter: April – June 2012
4. Fourth Quarter: July - September: Looking for the next batch of designers and awarding of the 2011 winner


For each of the quarter given, you will have to create your own 10-piece fashion collection. You will have to create 4 variants for each piece (it may be various sizes or color or fabrics). The maximum cost per piece will be at Php 500. Markup for the pieces will be agreed upon by the designer and the business coach. All receipts should be kept by the designer and should be submitted to the business coach every check up period. All of these receipts should have an official receipt named to Hot Young Designers. If in case your supplier does not issue official receipts, please do look for a supplier that issues one.

The clothes will all be sold in a virtual store. At the end of the third quarter, the market/customers will determine the winner. How? The person with the most revenue generated for the entire 9 months will be declared the winner.



WHAT'S IN IT FOR YOU?

1) You will not spend a single peso. We will give you a budget of Php 20,000 per quarter (half of it will be given at the start of each quarter and half of it will be given at the middle of the quarter). Aside from that, 10% of the earnings from the clothes that are sold will go to you as allowance for incidental expenses like travel, food, etc. Payout for this share will be given at the end of each quarter.

2) This will be a chance for you to start your own line. All items will be labeled: Hot Young Designers by your name

3) We will of course spend in advertising and marketing, thus launching you as an upcoming designer for this year.

4) In the process of the competition, you will be assigned a business coach. This coach will teach you skills in business and starting your new line on the business side.

5) And of course, you will get the chance to win Php 100,000 worth of prizes for you to start your new line.

Are you ready to take the challenge?

Are you the country’s most promising RTW designer?

If you are, be present at the screening session on July 1 from 2-6 pm. The venue will be announced HERE and in HYD's FACEBOOK by next week. If you need the application forms, please email me at jasonkingong(at)gmail(dot)com

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