Oxygen was launched in 1996 as a t-shirt brand offering graphic designs to a purely male market. Since then, it has grown to a brand that expanded its merchandise offerings to include men's and ladies' clothing, accessories and fragrances in key locations all over the Philippines. Today, Oxygen stands for attractiveness and desirability, brought about by stylish gimmick clothes suitable for the psyche of its market. It targets young professionals who are enjoying the novelty of their independence. This is the lot that thrives on individuality and enjoys exuding sex appeal. Oxygen brings us a minimalist, edgy, fashion forward and undeniably sexy holiday collection for 2011.