Staying true to the spirit of clean, casual, and classic looks, the local brand, BLUED, launched itd newest plan entitled “The Blued Project.”
The campaign is a call for all university students to formulate an award-winning fashion design and marketing campaign for the brand. A team campaign will be chosen to represent each school, which will then compete for the coveted prize: a chance of a lifetime to land an on-the-job immersion in Blued Clothing, which will culminate with the launch of their very own Blued Clothing line for the season.
Blued was a product of a college thesis 19 years ago. Through their clothes, they're giving everybody the opportunity to re-live the excitement of college through its timeless and classic styles. “This time, we want to give the new breed of stylish entrepreneurs a chance to realize their fashionable dreams,” says Benzon Tan, President of Blued.