Urban Athletics Launches Dada Footwear and PSP ~ ONEstyle

Urban Athletics, the country’s leading premium street lifestyle retailer followed the success of the first Pulse Saturdays with another pumped-up Pulse Saturdays last Saturday, December 3, 2011. Urban Athletics combined music and urban fashion to unveil two new brands that will hit its store – Dada footwear and Philippine Street Plan (PSP) X UA Collaboration Shirt.

Dada is the hottest urban basketball brand in Europe that produces clothing and apparel for the hip-hop community. Dada began as a hat and T-shirt company in 1995, which was aimed to target the urban basketball youth. Now with its wider range of products from hats to T-shirts to hoodies to shoes and many more, Dada invades Philippines with its fresh urban style.

"We are excited and proud that Dada is finally hitting the Philippines. I know that a lot of Dada fans are thrilled to expect popular Dada lines,” said Marc Vinas, Dada Brand Manager. “The Dada urban and athletic line is sold in major athletic retailers worldwide and has been endorsed by athletes including NBA players Latrell Sprewell, Chris Webber, Karl Malone and Horace Grant. Entertainers from Snoop Dogg, Ludracris and even Leonardo Di Caprio have also endorsed the product. Watch out for Dada as it hits stores this December” added Vinas.

Aside from promoting international brands Urban Athletics has always believed in supporting home-grown talents and this is reason behind its recent collaboration with well-known underground urban graffiti artists Pilipinas Street Plan (PSP). Collaboration gathered PSP’s top creative artists Whoop, Nemo, Jood and Vermont to design limited edition shirts that fused together their signature elements with Urban Athletics persona.

"Urban Athletics continues to be the trend-setter when it comes to urban sports fashion and street wear. With the arrival of Dada footwear, our market can expect the freshest drops from this very popular brand. It will definitely excite the members of the hip-hop community but the urban fashionistas as well," said Toby P. Claudio, founder of Urban Athletics.

Dada Footwear and Pilipinas Street Plan (PSP) x Urban Athletics collab T-shirts are exclusively available at urban athletics, located at 2/F of Greenbelt 3. Visit www.urbanathletics.com.ph