Costume Play, or more popularly
known as COSPLAY, for instance, is now a growing style trend in the
Philippines. What used to be part of the Otaku culture (fans of Japanese comic
books or manga), is becoming a common sight in everyday Pinoy fashion little by
little.
There's a lot to Cosplay than a
representation of a person's favorite anime character. It also speaks volumes
about his/her fantasies, creativity and the center of it all, individuality. That same level of individuality —
which gives cosplayers the courage to show off their true identities costumes in public —
runs deep in Bum's style philosophy. As a brand that represents the youth's conceptions
and misconceptions, Bum is gradually recognizing the Cosplay trend into
the Filipino fashion psyche by translating it into more prominent trend. Bum
and Cosplay, after all, somehow speaks the same language.
So to mark this fashion assimilation,
Bum is opening a contest for young Filipinos through their website. The local
clothing brand is inviting young stylish people to show their individual
interpretation of the Cosplay trend by using pieces from Bum. While interested
participants are allowed to wear their take on their favorite anime characters,
the total ensemble should have shades of Emo Rock and Goth — Bum's signature
look, in sync with “MY STORY” Bum’s culminating chapter, which means your
outfit should show and reflect who you are.
BUM apparel should be the
core component of the costume design based on the character of choice. Costumes
may be enhanced by accessories such as wigs, make-up, contact lenses, and other
props. If they're feeling a little bit more creative, computer graphics may
also be used in the photo layout to enhance the costume/character (with the BUM
logo prominently seen in the photo).
Photos must be submitted to Bum as
early as possible, so that they will have enough time to get "Likes"
on Bum's Website. The 10 entries that get the most "Likes" get a
chance to take home big prizes, including a Nikon D3000 DSLR Camera, Blackberry
3G phones, Samsung ES80 cameras, and tokens from Bum.
Promo period starts from August 8, 2011 to
October 30, 2011 but the deadline of submitting your entry/ies will be on October 15, 2011. Announcement of winners will be on October 31, 2011. To know
more about the contest rules and mechanics, visit www.bumequipment.com.ph.
Bum products are available at Bum Boutiques and leading Department Stores
nationwide.BEONEINSTYLE.
0 comments:
Post a Comment